Data Analytics - Variety is the spice
Data is no doubt the holy grail today; we all know that. The interesting part comes in the varied ways in which data is being analysed - the objective being increased precision in shopper understanding for targeted communications and enhanced in-store experience for shoppers. Solution providers have been arriving at different permutations and combinations to map the shopper journey and this cuts across different mediums and platforms - from in-store video cameras and sensors to mobile apps and billing information. Bangalore based technology and OEM agnostic company One X for example offers customised and curated solutions that help retailers observe and analyse critically. The idea is to generate deeper consumer insights through their IOT integrated platforms. The services include customer recognition, data capture from POS, customer traffic analytics, and real time remote operational management all, of which help retailers make smart decisions.
Similarly, retail analytics start-up Veda Labs founded in January 2018 offers a deep technology platform for retailers. With the help of computer vision, deep neural network and custom technology libraries, Veda Labs helps to identify footfalls, and age and gender of each customer who walks into the retail space.
This story is from the January 2020 edition of Point of Purchase.
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This story is from the January 2020 edition of Point of Purchase.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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‘TRUST IS BUILT THROUGH THE BRAND COMMUNICATION'
There was one positive fallout of the sudden shift in consumer buying behavior post Covid. And that was the marked rise in demand for immunity building and hygiene products of good quality. As per a Nielsen report, the hand wash segment expanded 60% in March 2020 compared to 7% in the preceding three months. As a result, more innovative products and newer brands are entering the personal hygiene space. FMCG major Emami Limited, after making a successful foray into the hygiene space with BoroPlus Advanced Anti-Germ Hand Sanitizer in April 2020, recently expanded its BoroPlus Hygiene Range. In a special conversation with Point of Purchase, Priti A Sureka, Director, Emami Limited, shares more details about this expansion, the biggest challenge for the FMCG industry today, key tips for retailers to navigate the crisis, and more.
HOW KITKAT CRAFTED A ‘CHOCOLATORY' STORY
The FMCG category has always been a dynamic one, whether in terms of product range, consumer behaviour or of supply chain and distribution.
A SEAMLESS OMNICHANNEL PLATFORM FOR STARTUPS
As a consumer moves from a print ad to a social media platform, or from a chatbot to a web page or a brickand-mortar store, brands are moving away from onesize-fits-all approach. They are in fact taking every step possible to deliver a consistent message and seamless experience across all touchpoints. With an aim to help businesses develop a perfect strategy in the ever-changing world of retailing, SOCH Group, which also has the food startup brand Munchilicious, has announced the launch of This or That, which they call the ‘World’s first Omni-channel Retail Platform exclusively for start-up brands’. Rohit Mohan Pugalia, Founder Director, This or That (A SOCH Group Initiative), in an exclusive chat with Point of Purchase, highlights how the platform help brands build stronger business presence on multiple platforms, on some upcoming retail trends and more.
‘SILOED LEGACY SYSTEMS NO LONGER WORK'
If the increased role of technology had already become inevitable in retail in the last few years, Covid-19 has only intensified further the need for technology integration into retail operation and experience. This has seen the entry of many technology players into the retail eco-system. Retail technology company Ace Turtle has a platform that can integrate with multiple retail systems, provide single and uniform data and inventory across channels, and manage the entire retail process, from product discovery to purchase and fulfillment. Berry Singh, COO, Ace Turtle, in interaction with Point of Purchase, talks about how such technology solutions can help retailers ensure seamless backend and front-end functioning, and reiterates the importance of integrating digital with all aspects of retail operations.
NILKAMAL STEPS UP WITH COVID-19 RELATED PRODUCTS
The COVID-19 crisis has seen many manufacturers in the retail fixtures, materials, display, merchandising, and other retail solutions segments rising to the occasion by getting into the manufacture of medical gears, beds, and face shields, all critical needs today. Established industry player Nilkamal for example has rolled out a wide range of exclusive products like Quick COVID Beds, TravelGUARD & VirusGUARD, taking the battle against COVID-19 to a new level. The company has successfully supplied over 15000 hospital beds to emergency centers which were set up in a record time of 2 weeks. Mihir Parekh, Executive Director at Nilkamal Limited – BubbleGUARD, in an exclusive chat with Point of Purchase, shares more details about these innovative solutions.
DESIGN EXCELLENCE IN THE FMCG RETAIL SPACE
Marking a first, the prestigious VM&RD Retail Design Awards ceremony, organized by Messe Dusseldorf India, went virtual this year, with over 500 participants logging in, keeping up the energy and tempo of a live on-ground event.
‘SHOPPERS WILL CONTINUE SUPPORTING KIRANAS WHILE USING E-COMM'
As the retail industry grapples with the Pandemic induced lockdown blues, technology is fast emerging as the bridge that connects consumption and selling. Indeed, many tech led enablers have helped small retailers get their business back into action, while catering to shopper needs.
MAKE THE ‘WALK-IN, REACH OUT' MODULE WORK AT RETAIL
If customers don’t come to you, make them come to you or you go to them during these challenging times, says brand guru Jagdeep Kapoor.
‘NEED OF THE HOUR ARE DIGITAL BUSINESS SOLUTIONS'
Founded in 2012, ePaisa is a cloud-based multilingual Point of Sale application used to ring up sales, manage inventory and build customer loyalty, with its cloud-based back-office tools providing sales reports and analytics that enable smarter business decisions. The company aims at empowering SMEs through technology.
‘WE ARE OPERATING IN AN EXPERIENCE ECONOMY TODAY'
NuttyFox, a healthy snack brand by Vaaya Foods, started its journey in 2019. Subhashish Bharuka, Founder & CEO, NuttyFox shares with Point Of purchase, his plans to change the snacking habits of Indians. Presented below are excerpts from the chat.
