The time-tested truism, “Necessity is the mother of invention,” was never more apropos than in the midst of today’s coronavirus pandemic. Health measures have required people to show only half the reality of their faces, to keep a six foot perimeter of safety, and mostly to settle for a mere facsimile of real life, especially in terms of travel.
The pandemic crippled the travel industry, but also gave rise to a new form of adventure and exploration – virtual reality. The pandemic did not usher in VR technology. In fact, many companies and industry leaders were using virtual reality as soon as it became available and applicable to travel. For instance, Royal Caribbean’s Spectrum of the Seas offers Sky Pad, a virtual reality bungee trampoline experience where guests can wear VR headsets and choose between three immersive games – Jump Rally, Sugar Leap and Bass Bouncer.
Royal Caribbean’s chairman and CEO Richard Fain, in an interview with the AListDaily, said, “Everyone having a phone or some type of connected device today allows the cruise experience to become integrated into the Internet of Things.” These words were made into reality during the marketing campaign of 2018 where the company recreated the on-ship experience at the immense Duggal Greenhouse at the Brooklyn Navy Yard in Brooklyn, NY, to illustrate how new technology is changing the entire cruise experience.
This story is from the October/November 2020 edition of Business Traveler.
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This story is from the October/November 2020 edition of Business Traveler.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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