Burger Queen
Business Today|October 04, 2020
Burger Queen
McCAFEs, BELGIAN WAFFLES, MASALA DOSA BURGER ALSO ON THE MENU... FOODIES ARE LOVIN’ IT
SUMANT BANERJI

A VISIT to McDee's was always about burgers and French fries. But things changed when Hardcastle Restaurants Pvt Ltd, the franchise partner of the Big Mac in western and southern India, added to its menu to include breakfast items and the McCafe, among a host of other things. “The coffee drinker was a client who wasn’t coming to us. Now he/she does,” says Smita Jatia, Managing Director, Hardcastle Restaurants. “The consumer is changing everyday and the menu should reflect that.”

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October 04, 2020