Top 10 Challenges Fashion Retailers Facing In India Today
Business Of Fashion|March 2016
Top 10 Challenges Fashion Retailers Facing In India Today

Fashion, the avant garde of Indian retail, is also a highly evolved sector. Evolution brings in a multiplicity of issues and opportunities. And in an ever evolving market what was top issue yesterday may not be the foremost concern area today. Images BOF in its annual study identifies which are the top-issues facing fashion retailers today and studies how fashion retailers perceive them.

Rajan Varma With Zainab Kazi & Rosy N Sharma

As we end every financial year, and look back at the year that was with hope for the year that will be, it is time to go back to the drawing boards. A wise man once said that he always takes a restart at life at the beginning of every year.

The fashion retail category continues to lead modern retail in India backed by the ever growing dreams of the Indian fashion consumer.The journey of fashion from “need” to “want” and now to “aspire” is truly on its way. Internet retailing and smart phone penetration are leading the aspiration creation and also impacting sales. After gold retailing, menswear leads fashion and kids wear promises the maximum growth. Indeed, what better time than this than to absorb assimilate and successfully ride the many movements and opportunities that lie before the fashion industry.


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March 2016