Rapid technology advancements and rising customer expectations have transformed the global retail industry in the past decade. However, the COVID-19 pandemic has been a key disruptor. Frost & Sullivan’s recent analysis, The Four Ps of the Future of Retail, highlights the four aspects of retail—future retail place, future points of commerce, future people, and future processes—in the post-COVID era. In this constant state of flux, retailers should understand the industry’s current trajectory and prepare strategies to gain an edge over competitors while maintaining financial solvency. These four Ps will help retailers develop their roadmap.
This story is from the November 2020 edition of Business Of Fashion.
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This story is from the November 2020 edition of Business Of Fashion.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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