Indian Architect & Builder
Julian Treasure Designing With Ears Image Credit: Indian Architect & Builder
Julian Treasure Designing With Ears Image Credit: Indian Architect & Builder

Julian Treasure Designing With Ears

Julian Treasure is founder and chairman of The Sound Agency, a UK-based audio branding consultancy. Julian’s book Sound Business is the seminal work on creating intentional, effective business sound; he is regularly featured as a sound and communication expert in the world’s radio, print and web media.

Julian is also a sought-after and top-rated international speaker. He collaborated with Armstrong World Industries for the introduction of Total Acoustics Ceilings.

The built environment dominates every cityscape today. As such it becomes extremely important for architects, designers and professionals concerned with the same to become aware of the everyday experiences of the people in order to design efficient places. Magazines, books, presentations, drawings, pictures- everywhere we seek with our eyes, we experience and taste the visual and spatial. So what about the experiences that lie beyond the visual?

Julian Treasure elucidated the power of our eyes and ears, explaining that we hear ten times the frequency that we see; hearing is a sphere, while vision is a cone in front of us. Even while we sleep, our ears are at work and keep us alert; there are no ear-lids. We have the ability to direct our vision as we desire, but it is far easier to get disturbed and influenced with hearing.

If we don’t consciously listen to the sounds around us, they become noise. “When was the last time you really thought about sound?” asked Treasure.

If one were to take away music from our favourite movies or TV series, would we have the same experiences? Perhaps, the power of the visual to affect an experience would itself be negated. Music and sound are powerful tools to bring out the emotions within us. Sound has a physiological and psychological power over us. Our mind and body respond and react to alarming and alerting sounds; sound manifests in our heart rate, our breathing, even brain waves.

It also affect


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