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Rise of AI in public relations
April 30, 2025
|The Star
ARTIFICIAL Intelligence (AI) is no longer a “what if” — it’s become a “what now” for the public relations (PR) workspace.
From media monitoring to content creation and campaign strategy, Al is fundamentally reshaping the way PR agencies operate by streamlining tasks, unlocking smarter insights and transforming how stories are told or shared.
Al’s ability to handle repetitive tasks is a game-changer for the PR industry. By automating these time-consuming activities, AI is freeing up PR professionals to focus on higher-level strategy, strengthen client relationships and drive real-business results.
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