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SM’s Alfamart opens for franchising
October 09, 2025
|The Philippine Star
Alfamart Philippines, the minimart chain of the SM Group, has commenced its franchising program to provide micro, small and medium enterprises (MSMEs) the opportunity to grow alongside its nationwide expansion.
Alfamart’s pilot started in Laguna with two franchise-owned stores.
Harvey Ong, chief operating officer of Alfamart Philippines, said the decision to open the business for franchising reflects the SM Group's commitment to inclusive growth and entrepreneurship.
“By allowing tenants to evolve into franchisees, Alfamart is enabling MSMEs to scale alongside its own expansion, strengthening local communities and livelihoods,” Ong said.
Alfamart has expanded to 2,337 stores nationwide as of end-September.
هذه القصة من طبعة October 09, 2025 من The Philippine Star.
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