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Mall to be world-leading destination says director

July 26, 2025

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The Journal

THE new director of Eldon Square says new stores and future openings are helping to put the centre on the map as it prepares to mark its 50th anniversary next year

- COREENA FORD Business writer

Mall to be world-leading destination says director

The pandemic led to a raft of closures within Eldon Square, as well as high street and shopping centres across the UK and beyond, triggered by months of lockdown closures and then the cost-of-living crisis. Big name losses in the centre included Top Shop, Paperchase, Monki, Flying Tiger, Dune and Morphe.

But new openings in recent months have included Sephora, Oliver Bonas, Sostrene Greene and Jewells, as well as the significant relocation of Next to its new home in the former Debenhams department store.

Now, with more openings set to take place over the coming months, centre director Helen Cowie says recent signings demonstrate Eldon’s Square's ambition to become a world-leading destination.

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