يحاول ذهب - حر

ASA bans ads for 'high-risk' butt lifts from six cosmetic treatment providers

April 16, 2025

|

The Guardian

The Advertising Standards Authority (ASA) has reprimanded six cosmetic treatment providers for pressuring customers, exploiting insecurities or trivialising medical risks following an investigation into adverts for liquid Brazilian butt lifts (BBLs).

- Ian Sample

The cosmetic procedure, which involves injecting a filler into the buttocks, is unregulated in the UK and carries significant health risks, not least from potentially life-threatening infections.

Hundreds of women have contracted infections after paying for liquid BBLs in the UK, with many requiring hospital treatment for sepsis or corrective surgery.

The ASA took action against the companies after its monitoring system flagged numerous Facebook and Instagram adverts for liquid BBLs and similar procedures.

Adverts from Beautyjenics, Bomb Doll Aesthetics, CCSkin London Dubai, EME Aesthetics & Beauty Academy, Rejuvenate Academy, trading as Rejuvenate Clinics, and NKD Medical Ltd, trading as Dr Ducu, were found to have breached the code, with the firms being told the ads must not appear again.

المزيد من القصص من The Guardian

The Guardian

Garnacho saves sorry Chelsea from shock defeat by Qarabag

Chelsea’s precision is nowhere to be seen when Enzo Maresca rings the changes.

time to read

3 mins

November 06, 2025

The Guardian

The Guardian

Lights, camera, tax break The producer churning out flops funded by Treasury

Only the geekiest film buffs will have heard of Alan Latham, but he is one of the UK's most prolific movie producers.

time to read

4 mins

November 06, 2025

The Guardian

Academics tell of 'heavy pressure' from China

UK academics whose research is critical of China say they have been targeted and their universities subjected to “extremely heavy” pressure from Beijing, prompting calls for a fresh look at the sector’s dependence on tuition fee income from Chinese students.

time to read

3 mins

November 06, 2025

The Guardian

Lammy's luck is facing an opponent who can't count and has lost track of his gotcha moment

He had one job.

time to read

2 mins

November 06, 2025

The Guardian

"The money you get in football means the parasites come'

The former West Ham, Chelsea and England footballer, a gifted maverick who always felt a man out of time, playing a game years ahead of most of his contemporaries, smiles when I ask how old he feels now: \"Forty-four. I'm 44 [this Saturday].

time to read

6 mins

November 06, 2025

The Guardian

'A true champion' Hope overflows in New York as the outsider candidate claims victory

Zohran Mamdani's election downtown night party in Brooklyn on Tuesday night saw hundreds of his supporters erupt in applause as the democratic socialist from Queens was elected the next mayor of New York City.

time to read

4 mins

November 06, 2025

The Guardian

Confusion at the gates Why system can't keep track of inmates

The mistaken release of a second foreign prisoner has forced ministers to once again revaluate their security and release procedures, and will once again shine a spotlight on the well-documented problems at HMP Wandsworth.

time to read

2 mins

November 06, 2025

The Guardian

Lammy under pressure after two more prisoners mistakenly freed

David Lammy is under mounting pressure after two more prisoners, including a convicted foreign sex offender, were mistakenly freed days after the justice secretary introduced stringent checks for jails.

time to read

4 mins

November 06, 2025

The Guardian

The Guardian

High-speed rail network could cover Europe by 2040, says EU

Breakfast in Berlin, lunch in Copenhagen, with a fast and easy train journey to pass the morning?

time to read

2 mins

November 06, 2025

The Guardian

The Guardian

Tale of two city mayors Mamdani joins Khan on divided world stage

While the soon-to-be first Muslim mayor of New York, Zohran Mamdani, was in the final throes of his mayoral campaign on a brisk day in New York, Sadiq Khan, the first Muslim mayor of London, was wrapping up a two-day climate summit in a steamy if overcast Rio de Janeiro.

time to read

4 mins

November 06, 2025

Listen

Translate

Share

-
+

Change font size