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ASA bans ads for 'high-risk' butt lifts from six cosmetic treatment providers
April 16, 2025
|The Guardian
The Advertising Standards Authority (ASA) has reprimanded six cosmetic treatment providers for pressuring customers, exploiting insecurities or trivialising medical risks following an investigation into adverts for liquid Brazilian butt lifts (BBLs).
The cosmetic procedure, which involves injecting a filler into the buttocks, is unregulated in the UK and carries significant health risks, not least from potentially life-threatening infections.
Hundreds of women have contracted infections after paying for liquid BBLs in the UK, with many requiring hospital treatment for sepsis or corrective surgery.
The ASA took action against the companies after its monitoring system flagged numerous Facebook and Instagram adverts for liquid BBLs and similar procedures.
Adverts from Beautyjenics, Bomb Doll Aesthetics, CCSkin London Dubai, EME Aesthetics & Beauty Academy, Rejuvenate Academy, trading as Rejuvenate Clinics, and NKD Medical Ltd, trading as Dr Ducu, were found to have breached the code, with the firms being told the ads must not appear again.
هذه القصة من طبعة April 16, 2025 من The Guardian.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
هل أنت مشترك بالفعل؟ تسجيل الدخول
المزيد من القصص من The Guardian
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