From diversification to destruction

Videocon is a classic example of perils of diversifying into unrelated areas. This, coupled with corporategovernance issues, spelled the demise of the once iconic brand.

- Udhayaprakash

Founded by Nandlal Dhoot in 1979, Videocon gained prominence in the early 1980s after collaborating with Japanese major Toshiba to manufacture and sell colour TVs in India. Under the leadership of Venugopal Dhoot, Nandlal's son, the company started basking in the glory of success. Its success reached another level with the growing popularity of its new products, comprising washing machines and refrigerators.