Jewellery industry is witnessing a shift to an omnichannel approach: Rupesh Jain
The Art of Jewellery|April 2023
The year 2023 has started on a rollercoaster note, with an accelerated adoption of generative AI, AI chatbots, and digital innovations. This is bringing in new operational efficiencies, stronger strategies, a far greater emphasis on building deep bonds with various stakeholders and consumers.
Jewellery industry is witnessing a shift to an omnichannel approach: Rupesh Jain

In keeping with the current market ecosystem, technology and a human approach are seen as going hand in hand.

Rupesh Jain, Founder & CEO, Candere by Kalyan Jewellers, highlights the key trends that are expected to dominate the jewellery industry in India in 2023, major expectations from the year ahead, improving customer experience and retention, strengthening Candere's experimentation culture, and more.

Key trends dominating the jewellery industry in 2023

Rupesh Jain noted that the jewellery industry is witnessing the shift of brands to an omnichannel approach that allows consumers to start their journey online, browse creations of their choice offline and complete the purchase whenever and wherever they choose. According to him, the seamless channel integration also furthers meaningful consumer education, engagement, and experience.

هذه القصة مأخوذة من طبعة April 2023 من The Art of Jewellery.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة April 2023 من The Art of Jewellery.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.

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