Designs for life

In the interwar era, artists and designers embraced a sleek modern style that embodied the optimism and elegance of the age. On the centenary of the Paris expo that launched Art Deco on the international stage, Emma Bastin explores its origins and lasting impacts

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On a cold, wintry December day in 1935, the Duke and Duchess of York arrived in Bexhill-on-Sea to open a new public venue. Lining the route were well-wishers of all ages, from Brownies and Cubs to war veterans wearing campaign medals. By the time the royal couple reached their destination, the crowd numbered in their thousands; no doubt the duke and duchess found it difficult to fully appreciate the building.

With its unadorned cream walls, acres of glass and sleek lines, the De La Warr Pavilion did not so much proclaim its modernity but shout it out loud. The stylish façade hid a welded steel frame, the first of its kind in Britain. Inside were an auditorium seating 1,300, a restaurant and a library, all for “the common enjoyment of the people”. Quickly dubbed ‘The People’s Palace’, it was – and still is - an iconic embodiment of Art Deco style.

Art Deco - a shortened, anglicised version of arts décoratifs - was never referred to as such in its heyday in the 1920s and 30s. Like most art movements, it gained its name long after its popularity had waned. The first use of the term as we use it now was by art historian Bevis Hillier in 1968.

As with many other forms of art and design before and since, Art Deco was a response to the social, cultural and economic climate in which it emerged. It drew inspiration from a diverse range of sources, from ancient Egypt to the avant-garde, incorporating motifs from nature as well as concepts of mass-production using artificial materials.