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Indian smartphone market declined 10% YoY in H1 2023
August,2023
|Voice and Data
The smartphone market in India recorded a decline of 10% in the first half of 2023, compared to the same period in 2022.
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Overall, smartphone players shipped 64 million units during H1 2023. According to the IDC Worldwide Quarterly Mobile Phone Tracker, the smartphone market grew by 10% in the second quarter of 2023 over the previous quarter (QoQ) but declined by 3% year-on-year (YoY) with 34 million units.
The report also indicates that after several quarters of growth, the average selling price (ASP) declined by 8% QoQ but grew by 13% YoY, reaching USD 241 in 2Q23. The share of the entrylevel, sub-USD 200 handsets declined to 65% from 70% a year ago, a dip of 11% YoY.
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