THE TECH EVANGELISTS RESHAPING THE INDIAN RETAIL

TODAY, TECHNOLOGY CAN EITHER MAKE OR BREAK A BUSINESS. RETAIL BRANDS ARE DEPLOYING TECH TO ENHANCE THE IN-STORE EXPERIENCE OF THE CONSUMERS ALONGSIDE REPLICATING THE SAME EXPERIENCE DIGITALLY. AS TECH DEFINES THE SUCCESS OF ANY RETAIL BUSINESS, RETAILER MAGAZINE BRINGS YOU THE TOP CTOS WHO SHARE HOW THEY ARE DEPLOYING TECH TO WEAVE NEW SUCCESS STORIES.

- CHARU LAMBA ,VAISHNAVI GUPTA

 

DIGITAL TO THE CORE

JEYANDRAN VENUGOPAL, Chief Product and Technology Officer (CPTO) at Flipkart, leads a team spanning all of the Product Management, Engineering, Design and User Research, Data Science, IT, Security, Infrastructure, and Product Operations.

As India progresses on its digitalization journey, Venugopal said that e-commerce has been at A the forefront of helping drive digital adoption across the country through India-first innovations and solving for the end-to-end funnel of a customer's journey. Keeping customer experience at the center point, technology will play a pivotal role in not just getting more customers to connect with e-commerce but also building trust, confidence, and reliability.

"Some of the technologies that we are excited about are virtual and augmented reality, Metaverse, and live commerce and all of these are crucial from a future customer experience perspective. There is a need and an opportunity to bring real-life purchasing experiences to customers and virtual and augmented reality will play a great enabler for an immersive experience for customers while empowering them in their decision making," Venugopal noted.

Tech-Enabled Business

Venugopal stated that another exciting opportunity is Metaverse, a future where individuals could be shopping in a virtual world. With the launch of Flipverse, a Metaverse space where customers can discover products in a photorealistic virtual destination and shop on the Flipkart App, the potential for e-commerce to make a difference is immense.

Furthermore, Flipkart has deployed 3D and AR capabilities via Flipkart Camera which offers 'View in 360°, "Try On', and 'View in Your Room' features on the mobile app.