BIRLA OPUS PAINTS A RS 10,000-CRORE GROWTH VISION

In just one year, the company has opened over 800 franchise stores across 400 towns.

- BY PALLAVI CHOUDHARY

Birla Opus Paints, under the Aditya Birla Group's Grasim Industries, was founded in 2024 to create a brand image unlike those of any other major paint brands.

When Birla Opus Paints entered India's market, it wasn't just another brand launching products. Backed by Aditya Birla Group's legacy in the construction and home sectors with names like Ultratech Cement and Birla White, the plan for a paint brand was years in the making. Within just one year of launching Birla Opus Paints, the brand has become one of the strongest names in the category, reimagining what a paint experience can look like, from technology driven products to franchise led retail innovation. Srikanth SK, Head of Consumer Experience, Birla Opus shares how Birla Opus is reshaping the Indian paint landscape.

The brand took almost 3 dedicated years, from building the factories and selecting the right team to developing a market strategy. However, the company officially entered the picture a year ago; since then, all six factories across the country have become fully operational, producing paints that reach nearly every corner of India. The team believes their success comes from building not just a product line but a complete ecosystem, including distributors, influencers, and service professionals.

Concern towards Sustainability