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How Long for AI to Pay Off?
Summer 2024
|MIT Sloan Management Review
SPECULATION ABOUNDS CONCERNING AI’S ULTIMATE IMPACT ON ORGANIzations and marketing, but it’s tough to discern where companies are achieving results.
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For insights, the recent CMO Survey —the longest-running noncommercial survey for and about the field of marketing, conducted since 2008 — sampled more than 300 marketing leaders at for-profit U.S. companies. It found that the return on AI investment varies depending on adoption time, the company’s digital transformation stage, and its level of experimentation with artificial intelligence. In an online article for
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