Customized credit solution; Seamless intuitive user experience

Ravindra Rai, MD & CEO, BOBCARD, outlines the roadmap:

- Ravi

Ravi Lalwani: The BFSI sector is rapidly shifting toward more personalized and digital-first financial services. What specific advancements or strategic changes does your organization plan to implement by 2025 to meet evolving market expectations?

Ravindra Rai: At BOBCARD, we take pride in catering to diverse customer segments across India and offers comprehensive portfolio of products accordingly. Our product offering includes shopping cards, travel cards, cards for defence personnel, cards for professionals such as ICAI, ICMAI, and ICSI, as well as co-branded cards with HPCL, Snapdeal, and IRCTC. Our portfolio also includes premium lifestyle cards like Eterna and Premier, among other exciting variants. Recently, we launched the women-centric Tiara BOBCARD, reinforcing our commitment to inclusivity and innovation.

As we step into 2025, we aim to strengthen our vision of 'reimagine credit for India' by introducing digital-first credit solutions and provide reimagined credit card solution for all needs. Our primary focus will be on offering customized credit solutions while ensuring a seamless, intuitive user experience platform agnostic. Furthermore, recognizing the immense potential of credit cards on UPI, we are committed to strengthening our contribution to India's growing digital payment ecosystem by simplifying transactions and enhancing convenience for our customers.