استمتع بـUnlimited مع Magzter GOLD

استمتع بـUnlimited مع Magzter GOLD

احصل على وصول غير محدود إلى أكثر من 9000 مجلة وصحيفة وقصة مميزة مقابل

$149.99
 
$74.99/سنة
The Perfect Holiday Gift Gift Now

When Books Compete With Reels, We Risk Losing Memory

May 17, 2025

|

BW Businessworld

THERE IS A CURIOUS chaos in our timelines. Never before have we had more access to knowledge, yet never before have we skimmed so shallowly across its surface.

- Srinath Sridharan

When Books Compete With Reels, We Risk Losing Memory

For example, in our culture, where epics once passed through generations by oral tradition and then by the printed verses and later pages, the sanctity of longform thought is now under siege - not by illiteracy but by a glut of digital brevity. The book is not dead, but it is gasping for breath in a room crowded with reels, bingeworthy series, and dopamine-drenched distractions.

Even books have not been spared the pull of the digital vortex. We now read them on screens, swipe pages as if they were Instagram stories, and still expect the richness of human thought to come packaged in 30-second sound bites. But knowledge is not a hack and wisdom is not a headline. You cannot microwave insight. The pursuit of understanding takes time - time to read, time to reflect, time to be challenged and changed. It is not just the consumption of ideas, but the digestion and internal reckoning with them, that matters. A book does not simply fill you up. It stretches you.

Consumed by Content

المزيد من القصص من BW Businessworld

BW Businessworld

BW Businessworld

“Our Ambition Is To Strengthen India's Digital Backbone”

Invenia CEO & Whole Time Director PANKAJ MALIK outlines the company's strategy to power India's next phase of digital infrastructure expansion

time to read

2 mins

November 15, 2025

BW Businessworld

BW Businessworld

THE PRAGMATIST FUTURIST

In the debate around artificial intelligence displacing human talent, Akash Deep Batra, Head of Marketing for HP across India, Sri Lanka, and Bangladesh, offers a refreshingly grounded perspective.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

RECIPE FOR BRAND SUCCESS

For Anil Gurnani, Chief Sales & Marketing Officer at TTK Prestige, brand purpose isn't a lofty ideal, it's the compass that guides every product, campaign and conversation.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

“Real AI Breakthroughs Will Come From Smarter Algorithms, Not Just Hardware”

In an exclusive interview, Akamai CEO and co-founder TOM LEIGHTON, during his India visit, spoke with Rohit Chintapali about competing with hyperscalers, the rise of distributed compute, Al inference at the edge and why India is critical to Akamai's roadmap. Excerpts

time to read

4 mins

November 15, 2025

BW Businessworld

BW Businessworld

BUILDING BRANDS WITH MEANING

In an era where marketing is constantly balancing innovation with integrity, Chandan Mukherji, Director & Senior Vice President - Strategy, Marketing & Communication at Nestlé India, believes the foundation of great marketing still rests on one timeless value - trust.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

A CULTURE OF COMFORT

In a category where the product is rarely visible and the purchase cycle stretches over years, Puneet Gulati, Chief Marketing Officer, Sheela Foam, has crafted a distinctive emotional space for Sleepwell, one that transcends functionality and connects deeply with human emotion.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

SPEED, SOUL AND STRATEGIC AI

While most CMOs are still debating whether AI is friend or foe, Avi Kumar, Chief Marketing Officer at FNP, has already G2 moved past the binary.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

How Apple Reinvented the Selfie for the iPhone 17

In an exclusive interview with two of Apple's technology wizards, BW Businessworld gains an insight into the making of the front camera system of the Apple iPhone series. Jon McCormack, Apple's Vice President of Camera and Photo Software Engineering and Megan Nash, iPhone Product Manager, talk at length with Sahil Mohan Gupta about what Apple calls its \"Center Stage camera\" for the iPhone 17 generation. They describe how Apple rebuilt the front camera system oversees—long treated as an auxiliary lens— into something foundational

time to read

5 mins

November 15, 2025

BW Businessworld

BW Businessworld

From Brand Guardians To Growth Architects

As AI, data and cross-functional collaboration reshape marketing, the chief marketing officer of 2030 must combine creativity, technology and financial acumen to drive business growth and influence strategy

time to read

3 mins

November 15, 2025

BW Businessworld

BW Businessworld

When We Forget How to Let Life Be

THE MORE WE AGE, the more stubborn we seem to become.

time to read

3 mins

November 15, 2025

Listen

Translate

Share

-
+

Change font size

Holiday offer front
Holiday offer back