BOASTING a legacy of more than 28 years in the Indian consumer electronics landscape, Samsung keeps a keen ear to the ground and a finger on the pulse of evolving consumer trends, emerging as a beacon of innovation and navigating the waves of change.
As the company continues to chart new horizons and alter the contours of the Indian smartphone market, one thing remains constant — Samsung India’s symphony of innovation and consumer-centricity, which is enriching lives as well as shaping the future of technology in India and beyond.
The company recorded a revenue of Rs 70,292 crore in FY23. Looking ahead, Samsung India aims to achieve Rs 80,000 crore in mobile sales in FY24, fuelled by a strategy centred around premiumisation and rising average selling price. “We have started 2024 with a lot of new innovations for the consumer,” says Aditya Babbar, VP - MX Business at Samsung India.
THE ‘3D STRATEGY’ As per CyberMedia Research (CMR) estimates, the Indian smartphone market witnessed a 19 per cent year-over-year growth, with 5G smartphone shipments constituting 65 per cent of the market share, marking a 122 per cent increase.
Identifying key trends shaping the market, Babbar highlights the growing adoption of 5G technology and the shift towards premiumisation. “A larger portion of consumers are moving and migrating to 5G,” he states, adding, “At the same time, premiumisation has been getting built for the consumers and we have been at the forefront driving premiumisation in the market.”
هذه القصة مأخوذة من طبعة April 20, 2024 من BW Businessworld.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة April 20, 2024 من BW Businessworld.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Powerful, Peculiar Perquisites
MOST COMPANIES recognise that people are key to their success. Competition is all about the war for talent. Higher compensations can, in many cases, attract that brilliant leader or the tech genius, but a competitor may well offer even more. This race is financially draining and not really a great strategy.
Shaping The Future Of India's Infrastructure
RUPEN PATEL on the achievements of the engineering and construction major including the iconic projects rendered by it, nation building, focus on sustainable practices and much more
WHY DON'T WE SUE BRITAIN?
I WAS WORKING ON my next column for BW – on one of my favourite themes like ‘Sustainability’, ‘Inclusivity’, ‘India Shining’ etc.
LIFE AND TIMES OF A MEDIA TITAN
DD Purkayastha's autobiography captures his 42-year tryst with the ABP Group, delving into various aspects of his professional and personal experiences, as well as insights into the factors that have shaped his character and career trajectory
THE SONET STRIKES BACK
The sub-4-metre SUV segment in India has been a battlefield for automakers, each vying for supremacy with their unique propositions. With the launch of 2024 Kia Sonet, the South Korean automaker is sharpening its edges in this competitive market
SLEEK, SUBTLE, COMPACT AND EASY TO CARRY
The HP Omen Transcend 14 targets a niche market that is growing day by day. Statistically, never in history, was there a better time to launch a gaming laptop, says Deep Majumdar
Geopolitical Resilience for Indian Companies
It's in crisis that inventiveness is born, as well as discoveries made and great strategies arise. He who overcomes crisis, overcomes himself, without getting overcome. - Albert Einstein
The Sourav Ganguly Era
Lessons in Leadership from Indian Cricket - 2
Leadership Challenges Were Not This Long, Before
LEADING IN TODAY’S dynamic environment presents unprecedented challenges. The list of challenges is never-ending. They include navigating complex decisions, staying resilient, inspiring teams, staying innovative, and continually adapting to the constantly changing ecosystem.
The Supreme Court Emerges as a Net Zero Polestar
'Dharma exists for the welfare of all beings. Hence, that by which the welfare of all living beings is sustained, that for sure is dharma,' - Mahabharata (Shanti Parva 109.10)