GOING GLOBAL MAHINDRA'S MISSION STATEMENT

With an eccentric design, mammoth ground clearance and the new INGLO EV platform, the Thar.e, Mahindra Electric Automobile Limited's brand new iteration of the iconic and immensely popular Thar, definitely stole the show towards the end of the event

-  Deep Majumdar

MADE IN INDIA, for the world’ was the slogan for the Mahindra Futurescape event that took place on 15 August 2023 at Laurensford, Cape Town in South Africa. At the very beginning, Rajesh Jejurikar, Executive Director and CEO, Auto and Farm Sector, Mahindra & Mahindra, clarified the choice of venue. “Cape Town is a land of adventure and gorgeous farm lands and in a manner of speaking, that is what Mahindra and Mahindra’s auto and farm business really stands for,” he said.

The morning saw the global launch of the new OJA platform tractors developed via a collaboration (to the tune of Rs 1,200 crore) between the Mahindra Research Valley, which is Mahindra India’s research and development (R&D) centre and the Mitsubishi Mahindra Agriculture Machinery in Japan. The latter half of the day was dedicated to Mahindra’s auto division launches which consisted of two concept unveilings. The new OJA platform,

deriving its name from the Sanskrit term