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40 Under 40 - Customer Obsession

October 05, 2024

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BW Businessworld

Amazon mini TV is already a phenomenal success because of its high quality content and its Business Head shares some of the mantras that worked for the OTT platform

- Satyam Mishra B

40 Under 40 - Customer Obsession

ARUNA DARYANANI
Director & Business Head Amazon miniTV

Amazon mini TV is redefining entertainment by offering free, high-quality content to a wide audience and is already among the fastest-growing OTT platforms in India. The platform has created a space for advertisers and brands to effectively communicate their messages to a highly engaged user base. Its mission is to make premium entertainment accessible to all, while scaling its operations across the digital ecosystem.

Aruna Daryanani, Director and Business Head of Amazon miniTV talks of three key ingredients that are important for achieving operational excellence and sustained success.

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