Pro Display XDR: A Pro Display For Pro Users

First unveiled at this year’s Worldwide Developers Conference, Apple is widely expected to launch its first high-end display, the Pro Display XDR, at its upcoming Fall event, alongside the all-new Mac Pro.

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This week, we take a closer look at the stunning companion screen…

THE WORLD’S BEST PRO DISPLAY

Though Apple stopped working on its own Apple-branded displays after the Thunderbolt Display, discontinued in 2016, the company knew that it would have to get back into the market if professional users were to take its new Mac Pro seriously. For years, the company has been teasing an all-new professional desktop machine, following the 2013 ‘spaceship’ Mac Pro, and in May, the Cupertino firm lifted the lid on its most powerful computer yet. Starting at $5,999, the machine features Xeon chips with up to 28 cores, configurable up to 1.5TB of memory, with eight PCIe expansion slots, up to two Radeon Pro II Duo GPUs and four total GPUS supported. What’s more, the device sees the return of the iconic lattice design to offer better thermal regulation, and perhaps most impressively, the device is modular and fully upgradable, so professional users can invest once and upgrade as and when required.

Plugging in a basic monitor to this futuristic machine would be sacrilege, and so Apple also announced the “world’s best pro display,” priced at $4,999 and designed to compete with the professional reference displays with similar price tags, rather than desktop displays designed for home use purposes. Reactions were mixed, though most have cottoned on to the fact that this display is not for everyday users. It offers superior levels of brightness, color accuracy, and contrast ratio for color grading and evaluation when working on photography or videography edits - perfect for high-end users.