It’s probably A pretty safe assumption that Aston Martin has a lot riding on the broad haunches of the DBX, its first SUV. Suffice it to say, the British carmaker has thrown a fair amount of money at it.
Its new factory in Wales was constructed with the express purpose (mostly) of building its new SUV, to say nothing of its development costs and time, which I suspect can only be significant. You see, Aston Martin, unlike the VW Group-owned Porsche and Lamborghini, doesn’t have a giant parts bin from which to draw from.
Actually, that’s not entirely true. It does have Mercedes-Benz, from which Aston Martin gets its V8 drivetrains and electronics. Incidentally, its new CEO is Tobias Moers, ex-head of MercedesAMG who was installed last year, replacing Dr Andy Palmer.
Oh, and did I also mention how, during that leadership change, Aston Martin narrowly avoided bankruptcy, having been bailed out by billionaire Lawrence Stroll?
Given all that, the DBX is positioned to open a runway for this marque to celebrate its 110th birthday in two years’ time.
Right then, no pressure at all. All it has to do is to drag the British carmaker back to profitability, boost its market share in what is increasingly becoming a crowded segment and of course, be a good car in the process.
So, is the DBX a good car, then? Is it worth the S$788,000 Aston Martin wants for it? A price that doesn’t include COE or options, and crucially puts it squarely within the sights of the Lamborghini Urus and Porsche Macan?
هذه القصة مأخوذة من طبعة April 2021 من Robb Report Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة April 2021 من Robb Report Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
THE POINTS OF TRAVEL
Peggy Roe of Marriott International shares the reasons why people travel and how the hotel chain is aligning with new trends.
Evening Spirits
An exclusive group of Robb Report Singapore readers was treated to an evening soiree where they savoured The Macallan's signature serves and journeyed through the brand's 200 years of expertise.
A Hotel For The Ages
Once the site of military machinations, espionage activities and multiple Bond films, he Old War Office in London's Whitehall has undergone a billion-pound-plus transformation o become The OWO and the landmark address of Raffles London at The OWO.
An Appetite For Exceptional The
Eat and rest well-like a Maldivian would-at Velaa Private Island.
Steeped In Chiang Mai's Culture
The newly opened InterContinental Chiang Mai The Mae Ping offers tailored experiences for an authentic journey through this mountainous city.
A Week In Scotland
With Scott Dunn Private, whisky aficionados looking for the finest drams can luxuriate in a bespoke amber haven in Scotland.
This Month's Feed
Only the best dining and drinking spots in Singapore.
Riding High With The Boss
Hit records, diamond-encrusted Rolexes and a car collection so vast he's lost count of what's in it-Miamibased rapper and entrepreneur Rick Ross is living his dream. But it's his latest acquisition, a tricked-out Gulfstream G550, that makes the biggest statement.
For Dubai, The Time Is Now
The bustling Middle Eastern city is emerging as an important hub for serious watch collectors around the globe.
Timing Is Everything
It doesn't matter where you are on your horological appreciation journey. There is a watch made just for you at Watches and Wonders 2024.
