CENTS AND SENSIBILITY

Simran Kaur and Sonya Gupthan are the women behind a chart-topping podcast that endeavours to spread financial literacy among women and make investing more approachable for its young, largely female audience.

- Arushi Sinha

SIMRAN KAUR AND SONYA GUPTHAN were only novice investors when they decided to start a podcast encouraging women to take charge of their finances. What began with a modest audience of about a thousand listeners quickly swelled to become the number-one financial podcast on Apple charts globally. “You don’t really get notifications for something like that, so I was doing my weekly check when I saw that we were the number-one podcast,” says Kaur when we speak over Zoom, “I had to lie down. We’re from New Zealand. It’s a small island. Things like that don’t really happen around here.”