Deep Learning
July 14, 2017
|AppleMagazine
How machines are taking over.
In last week’s issue, we saw just how deep learning could be beneficial in a whole range of uses. Deep learning, the idea that a machine will think for itself when given access to data, rather than having to be fed information, enables a machine to learn from its mistakes and grow. It’s not a new concept, but in recent years, some of the world’s biggest companies, including Google and Apple, have begun to exploit the technology to improve their operations.
Elements of deep learning are already being used by Apple, with its personal assistant Siri learning from your actions and questions to develop an idea of who you are and what you like. Further afield, deep learning could be used for things like medicine and healthcare, potentially saving billions of dollars on expensive treatments and ensuring that patients are cared for correctly.

DEEP LEARNING: BIG BROTHER IS WATCHING YOUR EVERY MOVE
Although there are some significant benefits to deep learning, it does bring with it privacy concerns, with many suggesting that there is little limit on what companies such as Apple and Google can find out about their users. Google, in particular, keeps hold of an unlimited amount of data from its users, with the company even scanning boarding passes to give users reminders, with seemingly little warning or permission.
It seems everything we do online can be traced back to us. Search for some shoes you want on Google, an advert for them will appear on Facebook. It’s the new world we live in, and it’s part of deep learning and artificial intelligence – but just how far will it go?
HOW FAR WILL IT GO?
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