Augmented Reality:A New Goal For Apple

Arkit:Apple Headed In A New Direction.

- Benjamin Kerry & Gavin Lenaghan

 

 

 

It has long been rumored that Apple is developing either a virtual reality (VR) or an augmented reality (AR) device, and these rumors were somewhat confirmed at the Worldwide Developers Conference (WWDC) in San Jose earlier this month. At the conference, Apple announced the ARKit, a new kit allowing developers to create augmented reality apps. The ARKit, deemed a “game changer” by the CEO of Marxent, who for six years have been developing AR apps for Apple, will run on the new Apple iOS 11 software and is due to launch in the fall on the iPhone 8, and on all iOS devices dating back to the iPhone 5. Apple CEO Tim Cook said in an interview augmented reality is “Something [Apple] is doing a lot of things on” and it is likely to be developed for iPhone first, but it has been rumored that Apple is also creating smart glasses, similar to Google Glass. As demonstrated in the first 40 seconds of the video and explained throughout, AR allows apps to go beyond the screen and become more embedded in the real world in ways never seen before.

Tuong Nguyen claims AR marks the beginning of a new phase for technology and believes it will “eclipse virtual reality” in sales “because we deal with the real world all the time.” Augmented reality works in ways virtual reality cannot by immersing users into the real world by overlaying data and images onto a screen and interacting with the physical world. Tim Cook labels it as a “core technology, “ and it is thought it to be as big as the smartphone, something we will soon begin to wonder how we ever lived without.

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