Best of Abu Dhabi - Volume 2

‘Best of Abu Dhabi’ aims to be a tribute to an age of diversified progress that sustainable growth and heightened development can cultivate across sectors.

For emerging nation states, regions and cities, branding is more relevant than ever.

Vital for attracting allies, investment and visitors, those that fail to brand effectively get left behind. Abu Dhabi has embraced this rationale in its key strategic planning and GVP is playing its part in assisting governments to create strong place brands with its ‘Best Of…’ book series that is being published in over 20 territories worldwide. This effective positioning in turn attracts business, foreign direct investment and visitors; as well as recruiting the best and the brightest. Through this process, Abu Dhabi can gradually begin to wield the long term socio-political and economical influence that it merits.

By creating sustainable infrastructure to represent a collective sum of its history, people, culture, services, and its leadership; Abu Dhabi is honing its global image based on positive values and perceptions in order to become itself a factor upon which to build a competitive advantage for the good of its people.