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Echelon Magazine - November 2019

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Echelon Magazine Description:

الناشر: Capital-Media-(Pvt)-Ltd

فئة: Business

لغة: English

تكرار: Monthly

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.

في هذا العدد

Development does not happen in clear and discreet stages nor in one giant leap. It’s more like a long-distance race where every runner represents one team. Its result is the average of their finishing times. The greater the number of stragglers, the poorer the overall time will be against other teams.

As countries graduate to upper middle-income status, policymakers are often torn between supporting old-growth strategies still generating results (like agriculture and low-end manufacturing) and embracing the innovation economy. This should not be the dilemma it sometimes becomes. An economy will also have its pacesetters and stragglers. A policy aiming to help the weakest sectors improve performance by innovation and imitation, while edging on everyone else, will improve the pace. For policymakers who take a straight jacket approach; the middle-income trap turns in to a middle-income dilemma.

However, Sri Lanka’s economic policy setting is complicated and compounded by the poor macroeconomic conditions, ageing population and unpredictability of its politics. The window for enacting bold policies will not stay open for long.