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Echelon Magazine - August 2016

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Echelon Magazine Description:

الناشر: Capital-Media-(Pvt)-Ltd

فئة: Business

لغة: English

تكرار: Monthly

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.

في هذا العدد

Spurring development with more taxes It sounds paradoxical, the idea that collecting more taxes from citizens can boost growth. However, in poor countries lacking basic infrastructure where taxes net far too little revenue, improving tax income can increase private investment rather than dissuade it. When private firms have talent to hire and dependable infrastructure, they will invest more, creating the jobs and industry that generate growth.
Rich countries on average collect taxes equivalent to about 35% of GDP, whereas in poor countries the number is closer to 13% of GDP. Middle-income countries, where Sri Lanka now belongs, collect around 20% of GDP equivalent in taxes.
Sri Lanka’s tax collections at 11.2% of GDP in 2015, lower even than the Sub-Saharan Africa average, makes it difficult for the state to invest in education, healthcare and infrastructure, which in turn spurs private investment and growth.
Poor country tax collections are low because most of the population is poor. In middle-income countries many more people should be able to afford to pay taxes. Sri Lanka’s tax rates are reasonably competitive and don’t explain, on the face of it, why they net so little revenue. As our story this month points out, tax dodging is widespread, the system has too many loopholes and tax collecting agencies lack autonomy and the capacity to be effective. If these could be fixed higher income tax collections should spur growth and benefit everybody.