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Echelon Magazine - July 2016

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Echelon Magazine Description:

الناشر: Capital-Media-(Pvt)-Ltd

فئة: Business

لغة: English

تكرار: Monthly

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.

في هذا العدد

Crossing The Point Of Low Return
The point of low return may finally have been crossed. Not because capital markets are about to offer higher valuation multiples, but because the often unexciting bond market is making a statement. Never during recent history has fixed income – led by risk-free government bonds – offered real rates of return as high as they do now.
Investors expecting 2015’s puny returns to continue this year suddenly now find they can expect at least six percent real yields on cash (after discounting inflation). Indeed, the point of low returns has been crossed. However, over optimism is dangerous, especially for those managing money for long-term wealth maximization.
Long-term fund managers can’t take their eyes off those opportunities that offer exponential returns. For managers of retirement savings funds, beating an inflation benchmark won’t cut it. They will be closely tracking equities, the asset class that’s most capable of delivering those outsized returns. The market has been a difficult place to generate high yields for over two years.
The stock market’s mood swings reflect the difficulties of forecasting how well the economy will do overall. It hasn’t rebounded strongly as many expected, nor has it slipped into an abyss as others forecasted. For money managers, the attraction of fixed income isn’t such as easy one to pick.