Indian Management - September 2020

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The cover theme of the September issue of Indian Management is ‘Is Digital Here to Stay?’

Joerg Niessing, INSEAD Senior Affiliate Professor of Marketing and Fred Geyer, Senior Partner, Prophet, both of them also being co-authors of The Definitive Guide to B2B Digital Transformation write about how resilient businesses use digital technologies, data, and analytics to create long-term customer value. Morgen Witzel, a management historian, author of 21 books, and a Fellow of the Centre for Leadership Studies at the University of Exeter Business School explains why people management will be the most important part of a leader’s task in the disruption that has come about in the workforce paradigm. Jame DiBiasio, author of Cowries to Crypto: The History of Money, Currency and Wealth explores the challenges and opportunities for a cashless society in the Covid-19 era. Greg Orme, author of The Human Edge: How curiosity and creativity are your superpowers in the digital economy opines that organisations that adapt to digital innovation in Covid-19 era will be better equipped to navigate the unknown waters that lie.