Images Retail - July 2019

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E-commerce, which was a decade ago considered an indolent aspect of
the unorganised Indian retail industry, has today become the platform
on which the wheel of the industry runs. In a span of approximately 10
years, e-commerce has played a major role in organising the industry
and also making it more convenient and accessible for the users.
The additional infl uence of the cyberspace has enabled e-commerce
to reach and make an impact even in rural areas as well. Currently,
Indian e-commerce market is expected to grow to US$ 200 billion
by 2026 from US$ 38.5 billion in 2017. By 2021 India is expected to
generate $100 billion online retail revenue out of which $35 billion will
be through fashion e-commerce. Online apparel sales are also set to
grow 4X in the coming years.
The July edition of IMAGES Retail brings its readers the complete
story on why this enormous demand has caused companies to be
more creative in terms of reaching audiences online by introducing
new and innovative technologies. The cover story will go over the
impact of e-commerce, the role of Omnichannel services in luring
modern consumers and how AI, VR and other innovations have
impacted the e-commerce industry.
The issue also brings readers up to speed with the top innovations
by leading brands to add more footfalls and revenue in their respective
stores.
In other news, we have introduced a new ‘Retail Design’ in which
we bring our readers a roundup on how Shoppers Stop has turned its
fortunes by focusing on good visual merchandising. We also take a
look at how retail design aff ects clicks-to-bricks brands and their store
experience learnings.
Finally, the edition brings to its readers a roundup of IMAGES’
fl agship fashion retail event, India Fashion Forum 2019, featuring
sessions on e-commerce, phy-gital retail and technology innovation,
where experts share their experiences from the retail and fashion
perspective.
As always, I hope you fi nd the issue informative and useful.