Images Retail - September 2024

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The rise and rise of D2C in India
The D2C phenomenon is nothing short of a revolution for consumerism and creation. Perhaps never before has India seen such energy in entrepreneurship and a bold generation of ideators and creators hoping to transform what and how Indians consume. Although only a recent development — under a decade old — the D2C business model certainly received fuel from challenges arising from the Covid-19 pandemic, but the seeds were sown earlier by digitalisation.

India is already the fastest-growing digital economy in the world, and as we aim for a $1 trillion digital economy target by 2027-28, we can look to our D2C brands as being the lag bearers of this transformation.

Driven by purpose and a deep desire for authenticity and change, D2C founders and inventors are leading the charge towards India’s next-generation avatar as a role model of responsible product creation and ethical business practices. These young dreamers and doers are the leaders of tomorrow’s India, and the pillars of what is expected to become a $61 billion-plus sector by 2027. Riding on the success of our recently-concluded India D2C Summit, we dedicate this issue to the country’s D2C ecosystem.