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Digital Studio - May 2017

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Digital Studio
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Digital Studio Description:

Broadcast & Production in India

Digital Studio is the trade publication for India's booming digital production and broadcast industry. Published by ITP Media (India) and circulated to a carefully targeted audience of production engineers, camera men, graphic designers and broadcast executives in Mumbai, Hyderabad and Chennai, Digital Studio combines the latest news, products, features, best practices and business trends to create a vital industry information resource for techies, creatives and executives.

With Digital Studio's compelling mix of industry news, on-location features, case studies, product showcases and reviews, the magazine provides a comprehensive monthly round-up of the latest developments driving the industry. Digital Studio provides industry professionals with an insight into the latest technological developments and market trends set to impact the way they do business. By ensuring the highest quality editorial content and providing the best possible news and information resource, in addition to technical analysis from experts in the field, Digital Studio is set to become a must-read for the industry's key decision makers, while delivering the ideal platform for companies looking to promote their products and services to industry professionals.

في هذا العدد

Industry pundits claim that live streaming is the next big thing, especially amongst the younger generation. Two verticals driving this adoption are sports and breaking news. However, this emerging domain continues to face some fundamental issues; chief being delivery of HD video to mobile devices due to bandwidth constraints existing in the country. In the Broadcasting article, Digital Studio explores how this issue can be resolved by investing in continuous and significant improvements in compression technologies to counter network challenges. Next-generation video encoding can also help in solving the bandwidth challenge, by delivering quality pictures at the bandwidths that matter, without requiring expensive investment in infrastructure. It also finds out how companies are trying to come up with robust solutions to overcome this and other challenges, like low monetisation opportunities, piracy, and online payments, on one hand, while demand for HD live streaming and 4K content continues to increase on the other.

In the Technology column, we explore the facets of media asset management (MAM) deployments and the benefits it affords broadcasters. In most cases, an effectual implementation can reduce manual processes, inaccuracies, and costs by reducing the need for production and online storage and replacing it with just-in-time retrieval of material. The biggest challenge that most broadcasters face, however, is transitioning legacy archives resourcefully in a new MAM deployment. We discover out how this can be done so that the content is effectively protected, preserved, archived and accessible.

While one of the biggest global trade events, 2017 NAB Show, has just wrapped up, companies are gearing up for the other industry event that is just as prominent in the Asian region –BroadcastAsia2017. We give you a sneak preview into the key highlights about the trade show and conference and what the participating companies expect from it.

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