Digital Studio - June 2016

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Digital Studio Description:

الناشر: ITP-MEDIA-(INDIA)-PVT.-LTD.

فئة: Entertainment

لغة: English

تكرار: Monthly

Broadcast & Production in India

Digital Studio is the trade publication for India's booming digital production and broadcast industry. Published by ITP Media (India) and circulated to a carefully targeted audience of production engineers, camera men, graphic designers and broadcast executives in Mumbai, Hyderabad and Chennai, Digital Studio combines the latest news, products, features, best practices and business trends to create a vital industry information resource for techies, creatives and executives.

With Digital Studio's compelling mix of industry news, on-location features, case studies, product showcases and reviews, the magazine provides a comprehensive monthly round-up of the latest developments driving the industry. Digital Studio provides industry professionals with an insight into the latest technological developments and market trends set to impact the way they do business. By ensuring the highest quality editorial content and providing the best possible news and information resource, in addition to technical analysis from experts in the field, Digital Studio is set to become a must-read for the industry's key decision makers, while delivering the ideal platform for companies looking to promote their products and services to industry professionals.

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Broadcasters are realising the value, and challenges, of catering to kids, which is increasingly adept at choosing non-linear content from various digital devices. Digital Studio’s June 2016 cover story dwells on strategies that some industry players have adopted to create content that will resonate with these young ‘uns. Most already have kids-oriented channels on linear TV and digital platforms and have even managed to monetize it; either through subscription, ad sales or merchandising. Sudhanshu Vats, Group CEO of Viacom18 states gaming and films are other monetizing avenues for this genre.
In this issue, Nick Thomas, practice leader for digital media at Ovum, emphatically claims that while broadcast TV will remain an essential part of the future of ‘watching TV’ for young audiences, it will be just one component of a wider multiservice, cross-platform, social experience. It will be exciting to see how India’s broadcasting, media and entertainment industry adjusts to this new reality.
This issue also gives a sneak peek into BroadcastAsia 2016, where OTT, SVOD, IPTV and DTH dominated sessions, solutions and conversations – just like they had at NAB 2016. This is not surprising, since Asia Pacific is expected to become the world’s second largest market for OTT SVOD services by 2018, backed by rapid infrastructure development and increased consumer demand.
The Indian OTT SVOD market is still in its nascent stage, but is expected to grow once data connectivity prices go down and payment gateways evolve. Video views and ad view in the US grew at over 30% across all measures in 2015, according to a FreeWheel report. Given the rising digital media consumption, will India mirror this trend? You can find out in the ‘Statistics’ column.
As always, the information-packed Digital Studio presents a comprehensive report on various emerging industry trends, business news, as well as information about the latest products and solutions rolled out by leading organizations.