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India is a land of festivals: it celebrates festivals almost throughout the year. Festivals are a significant part of Indian culture, acting as a vehicle for promoting India’s values and emotions. The importance of festivals, however, goes much beyond the social and cultural integration or promoting values and emotions of country as it has a huge impact on the economy.
When we think of an economic stimulus, we usually think of increased public spending or monetary easing. But there’s another kind of stimulus that is not announced as one: Festivals. Festivals create a substantial economic boon, generating increased consumer spending, promoting tourism, and supporting various industries. Festivals play an important role in the economic activities of buying and selling goods and services. Durga puja, Diwali, and their preceding weeks are traditionally a period of heightened consumption and investment in India. Demand and sales during this period are often seen as a barometer of the vitality of business and the economy.

BUSINESS ECONOMICS Magazine Description:

Business Economics, following its credo of “exclusive and comprehensive” coverage, has been one of India’s most popular business magazines. What started as a 12-page tabloid in 1995 has become a magazine with global reach and coverage. 

Each issue consists of ten main sections: World, Finance, Economy, Industry, Agriculture, Environment, Technology, Health, Culture, and Enlightenment. It covers the entire gamut of economic activities in India and abroad. Thoughtful pieces on socially and politically relevant issues, health, education, culture and enlightenment are also covered to give our readers an all around perspective.

Besides having a team of highly-qualified and experienced editors and a network of correspondents spread across the country, it has a panel of eminent columnists.

Business Economics is committed to objective reporting and is not attached to any political or economic ideology