Gulf Marketing Review - September 2016

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In this Issue: Cover Story: There are a number of factors to take into consideration to ensure that a marketing initiative yields the desired results and,
ultimately, generates a high ROI. GMR helps to navigate this rather complex maze, Market Analysis: The tourism,
travel and hospitality industry has had no choice but to adapt quickly to the digital world’s new realities to ensure sustained ROI. It was no easy feat and this is
work always in progress. How did major players manage, Advertising: The hottest topic for industry experts today is adblocking: many call it a buzzword, while others believe it spells imminent doom, Branding: For a brand to connect emotionally with its consumers and enhance its image, marketers need to keep the power of context in mind, reveals Buzzeff and much more...