Estetica Hair USA Magazine - Autumn 2025

Edizioni ESAV /Estetica is an Italian publishing company producing high-quality professional magazines for the hair and beauty industry.

Founded in Turin, Italy, in 1946 by Mino Pissimiglia, Estetica was the first beauty magazine to target both hairdressers and their clients, quickly becoming the leading Italian publication in this sector. From its first international launch, in an Italian-English edition in 1977, Estetica has continued to grow rapidly worldwide, offering its readers the best hair collections, fashion news, events and updates, reporting, and round-ups, becoming the world leader in the sector.

The Estetica network recently saw the launch of two new editions (India and Middle East) which brought the total to 19 editions worldwide. Estetica is distributed across more than 50 countries with a global circulation (print & digital) exceeding 415.000 copies. Edizioni ESAV directly manages 6 “in house” editions (Italy, France, Germany, Spain, UK and USA). In the other 13 countries, it has established successfull partnerships with local publishers who produce Estetica magazine under license.

The magazine offers previews on new products, information on international trade fairs, techniques, in-depth inquiries and insights into the latest hair trends and fashion ideas. Last but not least, thanks to the additional content of many QR Codes inside, paper has finally bridged the time gap of print to update our readers in real time. Videos of fashion shows, fashion collections and backstage photos... all available at a click!