Newspaper Description: Kenya’s first and leading Kiswahili sports newspaper with its name Sportsman. The paper boasts of being the first comprehensive sports newspaper which covers both local and International news. A sports and entertainment paper that is regarded by readers as the most favourite paper reaching in excess of 750,000 people countrywide. Published Monday to Sunday, 5 editions per week delivering variety of content for readers. Curved a niche for itself most notably in the coverage if football news.Lighter editorial style and presentation compared to sister publications
Circulates between 50,000 to 70,000 copies across Tanzania
The core target is 18 to 40 years old male and female, college educated and employed or self