Plugin magazine readers are eager to responsibly adjust their lifestyle in order to reduce the ecological footprint they are leaving on the environment. At the same time they wish to get pampered and indulge themselves in everyday comforts the way they are used to. Content is based on rich, interesting feature stories, produced by top authors and photographers. It is a lifestyle, not technical content, but with clear focus on products and services featured. Plugin is not only about cars, it’s also about design, architecture, food, travel, and fashion. It’s about lifestyle.