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In this issue

Branding is a marketing strategy that involves creating a differentiated name and image—often using a logo and/or tag line—in order to establish a presence in your consumer’s mind; attracting and keeping them. Continuing from our Branding Special Part I, this Part II zooms into the big B and its significance (importance) for your salon business—discussing ways to create what we call as a 'killer brand persona', as we explore some of the must-have's (strategies) in building a successful brand—for your business, for your salon.

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