In this issue

Humanity has gone from travelling for survival to doing so for prestige. But have we really? We discovered that flying 3,404 km to the Maldives (p. 108) isn’t about a flex of privilege instead it’s about human connections and that shared experience of new frontiers. Even a cruise (p. 54) is an anathema to many because you are mostly confined to a vessel, but at least it is no more a mystery than those who choose to indulge in staycations and those have become growingly popular even as international travel returns to full swing.

The quote, "Because it is there," is attributed to George Mallory, an English climber who perished during his third attempt to climb Mt. Everest. Beyond leisure, going into the great unknowns is what disrupters do. Suppressing all natural inclinations to risk aversion and going out there allowed Nelson Yap to turn Benjamin Barker regional (p. 86). Did you ever think there would be a Singaporean consumer electronics brand in Asia-Pacific? Jonathan Tan of Prism+ has done it (p. 66). What about new world wines (p. 50), and who would have thought fruits from the vine in places other than France can give the French a run for their money? Don Melchor did.

The human spirit is all about the willingness to risk in the attempt of furthering the gifts of humanity. Read about Franck Muller pioneering fun ways to tell time (p. 96) and Moët Hennessy Diageo Managing Director Patrick Madendjian on the new pleasures of rediscovering old spirits (p. 104).

This issue is all about discovery and disruption.

Guided By The Stars

The star was and is part of Dior lore, guiding Monsieur Dior to finding his own haute couture house more than seven decades ago. Since then, the emblem has been integral to the brand's design code, acting as a muse to many of its collections, including the Fall 2023 Dior Men's series

3 mins

Fade To Black

Does Saint Laurent's increasingly prominent signature style challenge its status as a purveyor of \"stealth wealth\"?

1 min

IT'S A SIGN

Fendi looks to the pseudoscience of astrology for a beachwear capsule within the Summer 2023 collection

1 min

QUITE QUINTESSENTIAL

The Loro Piana Summer Resort 2023 collection exemplifies a taste for beauty and artisanal craftsmanship while evoking the pleasures of living life at a slower pace

1 min

Cool For The Summer

Trend alert: Hues of blue and breezy silhouettes take centre stage in Emporio Armani's Spring/Summer 2023 menswear collection, evoking summertime idyll

1 min

Summer Stunners

Artistic Director Nigo unveils a new venture into the sneakers realm since helming Kenzo

1 min

A Record 70 Years In The Making

Augustman takes a close look at the historic, record-breaking Patek Philippe Ref. 2523J "Dual Crown World Time"

2 mins

That '90s Show

Headlined by Capri Editions, the new Bulgari Aluminium collection exemplifies effortless summer cool

4 mins

To The South Side

The Montblanc Star Legacy Grey Capsule is a reminder that nature is beautiful and enduring, dangerous and captivating, simple in its complexity, and an invitation to wear that knowledge on your wrist

2 mins

This Is How You Do A Reboot

Hollywood execs, take note: The Tissot Sideral is a perfect amalgamation of the new and the old

3 mins

Bottling Lightning

Following a slew of successful integrated bracelet sports watches, Citizen has set its sights on globetrotters with the Series 8 GMT

1 min

INTO THE BLUE

With the exception of worldtimer and chronograph with GMT models, integrated bracelet luxury sports watches with GMT functionality alone are a rare species for some reason. Thankfully, Bell & Ross is swooping in

1 min

SWISS BLISS

Coucou brings French-Swiss joie de vivre to Craig Road

3 mins

Spirits Of The Age

Brands like Royal Salute and Hennessy X.O are setting the stage for the next evolution of spirit appreciation with unique casks and limited-edition decanters

5 mins

ON THE ROAD

A journey of over 48,000 km begins with a well-packed suitcase and this author has found himself never still

5 mins

Disruption, Singapore Style

After shaking up the smart TV market, Prism+ is now taking a bold step into the aircon game. Augustman speaks to Founder Jonathan Tan to learn a thing or two about disruption

4 mins

Bend It Like Beckham

Football legend David Beckham takes part in the launch of Maserati's first Fuoriserie Essentials collection

1 min

What's Your Scent?

Creative Director of Amouage, Renaud Salmon shares with us how to choose and use your next signature fragrance

5 mins

Evolve With Evolve

To the Founder of Evolve Organic Beauty, Laura Rudoe, sustainability is more than just a fad; being holistically green can bring significant changes

5 mins

THE MASTER OF MISE-EN-SCÈNE

BENJAMIN BARKER CEO NELSON YAP'S SECRET TO A SUCCESSFUL BUSINESS? FILM SCHOOL

6 mins

Renovators Or Restorers?

Supported by Rolex's Perpetual Planet Initiative, Under The Pole's collaboration with Rolex Awards for Enterprise Laureate Luiz Rocha continues to bear fruits of their research C leading to new perspectives in our role as Earth's stewards

7 mins

A Dream You Don't Want To Wake From

Augustman Editor spent his second honeymoon in Joali Maldives and what he discovered is a destination that would make day-to-day living something to endure

6 mins

Read all stories from August Man SG

August Man SG Magazine Description:

August Man SG Magazine is the go-to magazine for the discerning Singaporean man. With its focus on fashion, luxury, lifestyle, and culture, August Man is the ultimate guide to living the best life possible.

August Man SG is known for its high-quality photography, informative articles, and exclusive interviews with celebrities, business leaders, and socialites. The magazine covers a wide range of topics, including:

* Fashion: August Man SG showcases the latest fashion trends from the world's top designers, as well as the best places to shop for luxury goods in Singapore.
* Grooming: The magazine covers the latest grooming trends, from skincare and haircare to fragrance and shaving. August Man also reviews the best grooming products and services in Singapore.
* Watches and jewelry: August Man SG is your go-to source for all things horological and jewelry-related. The magazine also covers the latest watch and jewelry trends and product releases.
* Travel: August Man SG inspires you to travel to the best places in the world, with in-depth travel guides and reviews of hotels, restaurants, and attractions.
* Food and drink: August Man SG reviews the best restaurants and bars in Singapore, and shares recipes and tips for cooking and entertaining at home.
* Lifestyle: The magazine covers a wide range of lifestyle topics, from fitness and wellness to home décor and technology.
* Culture: August Man SG keeps you up-to-date on the latest cultural events and happenings in Singapore, from art exhibitions to concerts to theater productions.

If you are a man who wants to stay ahead of the curve and live the best life possible, then August Man SG is the magazine for you. With its informative articles, stylish photography, and exclusive interviews, August Man is the ultimate guide to living a life of luxury and sophistication.