In this issue

Taking into account, the globalists who grace our pages and what they wore and marrying that with our superior ability to pick menswear trends for 2023, AUGUSTMAN found that our financial prudence tilted the scales in favour of stalwart brands with timeless yet distinctive offerings like Dior, Saint Laurent, Fendi, Emporio Armani, Gucci and also Bottega. In the realm of timekeeping, the ethos of “buy less, buy better” continued with gems like the exquisite Cartier Tank Francaise gracing our cover star. Parmigiani’s new vision for the Chinese luna-solar calendar in the Tonda PF Xiali was also an eye opening rendition of time and date-keeping that we have long accepted as complex but executed with such readable elegance. Also, check out our reportage of new novelties from LVMH Watch Week.

On the lifestyle front, we reviewed a couple of laptops that are capable of pulling the double duty of work and play; we explored the metaverse and found the Pico 4 VR headset is a step in the right direction. Finally, hear from titans of industry like Frederic Arnault, the new CEO of TAG Heuer on what tech means in traditional watchmaking and Panerai CEO Alessandro Ficarelli about luxuries beyond what is worn on the wrist.

QUO VADIS?

You've bemusedly read college essays by ChatGPT and marvelled at the arresting images created in Al-generated art. Al's time in the sun is here, but what exactly is it marching towards?

2 mins

A New Definition Of Formal Wear

The 80th Golden Globe Awards ceremony presented a series of accolades - and a new definition of formal wear with celebrities eschewing the traditional tuxedo

3 mins

TAKE ME HOME, MOUNTAIN ROAD

Dior collaborates with Mystery Ranch, combining functional accessories with the finesse and sophistication of luxury aesthetics

2 mins

Saintly Raiments

The tuxedo, the most emblematic garment from the House of Saint Laurent, receives an injection of sophistication, blurring the lines between masculine and feminine

2 mins

Fendi's Fall/Winter 2023 Menswear Collection

Fendi's Fall/Winter 2023 menswear collection is comfort cased within a case of shimmering opulence

1 min

Reunion In Motion

In celebration of the Lunar New Year, Bottega Veneta has collaborated with Jess Jing Zou on a short film about reunions and homecomings

1 min

Sky's The Limit

Zenith is expanding the Defy Skyline collection with a new skeleton and a special boutique edition

2 mins

An Analogous Triumph

TAG Heuer impressed at LVMH Watch Week with its Connected series, but it also proves that a great analogue watch can hold its own against the bells and whistles of smartwatches

3 mins

HECK OF A BANG

This year, Hublot takes us on a journey of exploration with a tourbillon and on a wild safari with a chronograph

2 mins

Viva Le Française

The new Cartier Tank Française is updated with a radical monobloc metal design

2 mins

Seven Decades Of Fifty Fathoms

The Blancpain icon carries a legacy like no other

2 mins

At The Crossroads Of Flavour

Free-spirited, enigmatic and gloriously spicy, the hot new izakaya Barood combines its Latin and Indian influences to delicious perfection

4 mins

Why Meta's Metaverse Is Failing?

Why Meta's metaverse is failing and why the Pico 4 is a step in the right direction

4 mins

IN MEMORIAM: FOOTBALL'S FIRST SUPERSTAR

Augustman pays tribute to the Brazilian football legend, human rights activist and UNESCO goodwill ambassador Pelé

4 mins

The Psychology Of Smell

Augustman takes a deep dive into the effects that perfumes and psychophysiological fragrances have on human beings

4 mins

MAN OF PROMISE

FROM TEENAGE HEARTTHROB IN 2013'S HORMONE: THE SERIES TO ONE OF THAILAND'S GREATEST CULTURAL EXPORTS, THE STAR OF NETFLIX'S GHOST LAB THANAPOB \"TOR\" LEERATANAKACHORN IS THE FACE THE WORLD WILL REMEMBER HEADLINING THE COUNTRY'S FIRST SUNDANCE FILM SUBMISSION

5 mins

TASK & PURPOSE

Alessandro Ficarelli shares how Panerai offers unrivalled and inimitable brand experiences

7 mins

ARM THYSELF

Speaking with CEO Frédéric Arnault, Augustman discovered that TAG Heuer is not just re-entering the high horology segment with an eye on reinventing the chronograph, but doing so while making Connected watches which collectors would appreciate

5 mins

In Good Spirits

Augustman speaks with Brett Bayly, Regional Brand Ambassador for The Balvenie Southeast Asia, to sift wheat from chaff and get to the essence of a good spirit

5 mins

From Down Under To The Top Of The World

What makes Aesop quintessentially Aesop? Samy Hamada, R&D Director of Aesop, talks us through the brand's inimitable DNA and its latest launch

7 mins

Read all stories from August Man SG

August Man SG Magazine Description:

August Man SG Magazine is the go-to magazine for the discerning Singaporean man. With its focus on fashion, luxury, lifestyle, and culture, August Man is the ultimate guide to living the best life possible.

August Man SG is known for its high-quality photography, informative articles, and exclusive interviews with celebrities, business leaders, and socialites. The magazine covers a wide range of topics, including:

* Fashion: August Man SG showcases the latest fashion trends from the world's top designers, as well as the best places to shop for luxury goods in Singapore.
* Grooming: The magazine covers the latest grooming trends, from skincare and haircare to fragrance and shaving. August Man also reviews the best grooming products and services in Singapore.
* Watches and jewelry: August Man SG is your go-to source for all things horological and jewelry-related. The magazine also covers the latest watch and jewelry trends and product releases.
* Travel: August Man SG inspires you to travel to the best places in the world, with in-depth travel guides and reviews of hotels, restaurants, and attractions.
* Food and drink: August Man SG reviews the best restaurants and bars in Singapore, and shares recipes and tips for cooking and entertaining at home.
* Lifestyle: The magazine covers a wide range of lifestyle topics, from fitness and wellness to home décor and technology.
* Culture: August Man SG keeps you up-to-date on the latest cultural events and happenings in Singapore, from art exhibitions to concerts to theater productions.

If you are a man who wants to stay ahead of the curve and live the best life possible, then August Man SG is the magazine for you. With its informative articles, stylish photography, and exclusive interviews, August Man is the ultimate guide to living a life of luxury and sophistication.