In the new issue of Lifetime Magazine, Global Edition, you can discover what the watchmaking world looks like in 2021, the plans that watch brands have for the ever-changing future and what new collections they launched during the Digital Edition of Watches and Wonders (where Lifetime Magazine was a media partner).

A new edition of Lifetime Magazine is now up on Magzter. Discover an exclusive interview with Mr. Georges Kern, CEO of Breitling, a brand new article featuring Piaget and its haute joaillerie creations, some interesting information about the Vacheron Constantin Les Cabinotiers Westminster Sonnerie and of course, the much-awaited test drives. In this issue we tested a beautiful Cartier Tank Must, a cool Breitling Super Chronomat 44 Four-Year calendar, an IWC and a Seiko timepiece. And that's not all! For more watch stories, enjoy reading Lifetime Magazine!

Lifetime Magazine unveils a new German edition for its German audience, distributed across Germany, Austria and Switzerland as well – with more stories, brighter watches and dynamic, optimistic interviews.

The first German Edition of Lifetime Magazine

We are happy to introduce you to the new edition of Lifetime Magazine!
In times like these, we know that it takes courage to move forward, it takes a good strategy and a clear vision. About these values we write in this new edition of Lifetime Magazine, about how luxury watch brand remain relevant during these challenging days.
We also bring you a closer look to the novelties unveiled by the watch brands during the pandemic, the exciting history of an iconic model, exclusive interviews with a CEO and a Creative Director of two important brands and of course, our much awaited test drives, where we write about pro’s and con’s of watch models with an objective opinion.
We invite you to read our inspiring and exceptional stories and to (re)discover a beautiful art of living.


The content of the new issue of Lifetime Magazine is very special, as it brings to your attention the novelties revealed by the watch brands during the pandemic. For instance, the Watches and Wonders fair was organized as digital edition, a virtual platform for showcasing the new watches. You will find in the magazine the top three watches that our experienced journalists have liked best.
Our readers also have the opportunity to discover a unique and original concept developed by Lifetime Magazine, Rewind and Forward. In this new column, we outline the positive side of all these difficult times, how the watch brands faced the unprecedented challenges and the decisions they made.
Last, but not least we invite you to read our exclusive interviews from the watchmaking industry.

Raluca Michailov, Owner & Editorial Director Lifetime: "Collectible Watch Stories took off without my even realizing it. One of our partners, to whom I will always be grateful, asked me one day: "Why don’t you make a watch magazine? A magazine as a genuine watch publication should be: elegant, beautiful, well-written, with exclusive stories and, most of all, without press releases misleadingly published as articles". At first, I refused categorically (I have too much work to do, I cannot get involved in a new project, it takes too much effort etc.). Then, without realizing it, I began preparing the first issue of Lifetime. Soon, 5 years will have passed since I own and publish maybe the most beautiful and the best written watch magazine of all the ones I know and read."

Issue 5 2021

Issue 4 2021

Issue 2 2021

Issue 1 2021

Issue 3 2020

Issue 2 2020

Issue 1/2020, Global Edition

Lifetime Magazine brings you both the poetry and the technicity of high watchmaking. We pay tribute to the great masters of the past, but we give the same importance to the artisans of the present. Lifetime magazine is already an institution within the Swiss watchmaking industry, benefiting from exclusive interviews and manufacturer visits. Our editorial approach is based on high-quality, 100% original generated content. We pride ourselves on our original, unique articles based on our deep, inside knowledge of the watch industry. 
Lifetime is a magazine read and treasured by the connaisseurs, the collectors, the refined audience with exciting tastes that is so difficult to reach. We offer the multiplatform to reach this audience wherever they are - we lay the foundation in print, the universal starting point for all media, we add the digital support, the on-line and mobile presence and we feed the need for instant information via the most important social media networks.
Lifetime magazine has a bold, spectacular layout that makes it easy to read and also puts it in the category of beautiful, enduring coffee table books.

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Lifetime - Issue 4 2021

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