In this issue

Rural India presents an opportunity of potentially adding USD 1.8 trillion to the Indian economy. The sector, on many important parameters, is doing much better than urban and is rapidly turning into a preferred destination for many big brands. However, marketers should not attempt to mould the rural population to urbanize senselessly and without directions. Rural population has its own strengths, roots and deliverables that will enable these people to carve out a parallel place alongside their urban partners.

Rural & Marketing Magazine Description:

‘Rural & Marketing’-The magazine aims to integrate urban with rural market, where it helps corporates in shaping their business strategies on how to target rural India and its untapped potential, it also intends to act as a guiding force to the policy makers on how to understand the real ‘Bharat’ and the dynamics of rural India. The critical insights, business case studies and analytical, informed stories from experts in the field featured in the magazine keeps the faculty and budding managers abreast with the multi-faceted aspects and finer dimensions of rural markets and rural marketing that otherwise go un-noticed in the mainstream media.