In this issue

VM - Christmas Special - Gallery Window to the Christmas party

In Search Of The X'Mas Spirit

It’s that time of the year to be merry and spread joy and cheer all round. Retail is usually the quickest to join the festival bandwagon and whip up the season’s sentiments for obvious reasons . So did the merry Christmas spirit get reflected in stores this year? Not as much as one would have expected, as observed by VM&RD . But malls seem to have gone all out in raising the festive quotient. Here’s a roundup.

9 mins

What's In Store For These Silent Salespeople?

Mannequins have come a long way. From being mute spectators to becoming silent salespersons influencing purchasing decision, from being unmissable store eye candies to becoming interactive and smart enabled by technology, they have indeed evolved keeping pace with the overall market trends. VM&RD reached out to a few mannequin manufacturers and suppliers to get their take on new market trends as far as mannequins are concerned. Here’s a low down.

6 mins

Kalyan Jewellers Adds New Lustre To Store Space

With an aim to redefine the whole experience of jewellery buying, high-end jewellery brands are remodeling their stores and showrooms with millennial-friendly touches, while developing unique luxury experiences for customers. Keeping up with the trend, Kalyan Jewellers, recently inaugurated its first boutique showroom in Mumbai, catering to a tech-savvy generation.

2 mins

Ather Space: Redefining The Scooter Buying Experience

Bangalore-based electric scooters manufacturer Ather Energy has recently opened its second Experience center in Chennai. Designed by Delhi-based design company Studio Lotus, the 4000 sq ft Ather Space is a complete guide book to Ather Energy’s journey and their milestone products.

5 mins

Meena Bazaar: Fashion Meets Heritage In Charming Pink

Located in Hyderabad, the store, spread across 4,000 sq ft, dons a contemporary and elegant look in its design and look. The store, designed by Mumbai based JCA Architects, is a visual extension of the brand’s ethos and the city’s charming heritage, blending old world sophistication with a modern young sensibility.

2 mins

Adidas' Big Step Towards Green VM

Taking sustainability to an actionable level, Adidas has come up with a Green VM project with the objective of eliminating plastic waste by using alternative materials.

2 mins

When A Traditional Chemist Dons A Cool New Persona

Independent Irish chemists CH – formally known as CH Chemists - has reopened with a new brand identity, communications and store concept, all created by creative agency Dalziel & Pow. Here’s a look at the details.

3 mins

‘Hard Data Helps In Driving Better Business Decisions'

Singapore-based technology and OEM agnostic technology solutions company One X set up shop in India 6 months ago. Active in 15000 stores across China and South East Asia and with more than 500 brands in its kitty, the company is focused on bringing a consultative, problem-solving approach to the Indian retail industry. VM&RD catches up with Anadi Misra, Client Partner, OneX to know more about the solutions they offer, challenges they face in the Indian retail landscape and about how the retail segment can leverage technology to improve efficiency and customer experience.

4 mins

‘Trust, Transparency & Partnership Are Critical'

Signage is the first brand call-out to a customer and therefore a critical tool of brand communication and identity. In a conversation with VM&RD, Sasikumar Ramaswami, President - Group Head, Store Design & Projects, Landmark Group, Lifestyle International Pvt Ltd, takes us through the group’s approach to signage and how partnering with LP Flex for the signage requirements of group brands like Max helps in consistently maintaining quality.

3 mins

Design & The Culture Of Growth

The term design can evoke many things, often evolving with the shifting cultural, social and economic landscapes. Vishal Kapoor takes us through some interesting perspectives on how design, culture, mindset, lifestyle and other aspects intersect to redefine outcomes and enable growth in the context of an experience driven economy.

4 mins

Read all stories from Visual Merchandising and Retail Design

Visual Merchandising and Retail Design Magazine Description:

VM&RD is India’s only magazine on Visual Merchandising and Retail Design and was launched in September 2005, VM&RD underscores the best there is to the systematic art of creating a complete retail experience. Each issue of the magazine focuses on all aspects of retail design and visual merchandising in the context of branded shopping environment.