Solitaire International Magazine - September 2017Add to Favorites

Solitaire International Magazine - September 2017Add to Favorites

Go Unlimited with Magzter GOLD

Read Solitaire International along with 9,000+ other magazines & newspapers with just one subscription  View catalog

1 Month $9.99

1 Year$99.99 $49.99

$4/month

Save 50%
Hurry, Offer Ends in 11 Days
(OR)

Subscribe only to Solitaire International

Buy this issue $1.99

Subscription plans are currently unavailable for this magazine. If you are a Magzter GOLD user, you can read all the back issues with your subscription. If you are not a Magzter GOLD user, you can purchase the back issues and read them.

Gift Solitaire International

In this issue

Branding and the art of selling are equally important as making a piece of fine jewellery. In order to attract millennials to jewellery, retailers are adopting various strategies from visual merchandising and packaging to training sales staff and offering them a holistic buying experience.
In our three-part Cover Story, the first section features an interview with Orra’s CEO Vijay Jain, who throws light on various factors that the retail industry should address to make themselves relevant to the new generation of buyers who have no shortage of choices on which to spend their surplus income.
The second part of the Cover Story is written by New York-based brand guru Dan Scott. He outlines how brands across the globe have made powerful associations by sticking to a colour – think powdery blue and Tiffany – or a peculiarity like a red ruby hidden in every piece that Roberto Coin designs.
The third section deals with the importance of effective retail sales training programmes. Retail consultant Navin Sadarangani underscores the reasons why technical knowledge combined with on-the-job training leads to sales growth.
In Industry Insight, Vaishali Banerjee, managing director – India, Platinum Guild International (PGI), talks about the reasons attributed to platinum’s quick growth and popularity across the country.

Solitaire International Magazine Description:

PublisherSpenta Multimedia Pvt Ltd

CategoryFashion

LanguageEnglish

FrequencyMonthly

Solitaire International is India’s leading B2B magazine on the gem and jewellery trade. With more than 20 years behind it, the monthly publication is today recognised in India and the world over as a quality publication in trade journalism. The magazine is referred to by the global trade sector for information on India and its industry.

  • cancel anytimeCancel Anytime [ No Commitments ]
  • digital onlyDigital Only
MAGZTER IN THE PRESS:View All