In this issue

Asianphotography December 2022

Nikon India forays into the Indian healthcare sector

Nikon has recently announced its entry into the Indian healthcare market through its its System Product Microscopy business. Nikon, which has had a distributor presence in the Indian market for over four decades, seeks to join the Indian healthcare sector through the System Product Microscopy business, with the goal of easing direct sales, service, and distribution for their Microscopy Solutions.

1 min

treks 165 km to click US photographer stunning images of Snow Leopard

Beautiful photographs of a snow leopard in the Himalayas have stunned social media fans. Kittiya Pawlowski, a photographer residing in the United States, captured the photographs in Nepal's remote Khumbu Valley.

1 min

Sigma lens maker to focus on growing their business in India

Even a decade ago, shooting photos required a specialised camera, whether it was a point-and-shoot device or a full-fledged professional equipment. But, now that practically every smartphone has a respectable camera system aided by computational photography, how do camera manufacturers like Nikon, Canon, and others stay up? According to Kazuto Yamaki, CEO of Sigma, specialist in camera kits still have the upper hand.

1 min

Nexibles from ArtNext scales its digital printing and packaging business with the HP Indigo 25K Digital Press

Nexibles, an ArtNext packaging brand, has installed an HP Indigo 25K Digital Press at its facility in Mumbai, technologies. Nexibles will be able to meet market demands for fast packaging thanks to HP Indigo 25K, which will provide digital flexible packaging solutions in the form of pouches, shrink sleeves, labels, and roll form laminates.

1 min

Rode launches the VideoMicro II

Rode recently launched the VideoMicro Il on-camera shotgun microphone. The VideoMicro is famous and has become a classic among everyone from amateur content creators to professional filmmakers as the first microphone in the world to offer professional sound quality to such a tiny form factor.

1 min

FRAMING LEGENDS

Tom came from London to New York in the early 1990s to study at the famed Parsons School of Design. In 1996, while still working as an assistant in New York, Franca Sozzani of Vogue Italia took Tom under her wing, producing covers and editorials for talian Glamour, as well as L’Uomo Vogue and Vogue Italia. Tom joined with his first agent in January 1997, and three months later, in March 1997, he shot his first editorial for British Vogue. Kate Moss, Naomi Campbell, Stella Tennant, and Nicole Kidman all appeared on Vogue covers shortly after. Liz Tilberis at Harper’s Bazaar US saw them and in September 1997 Tom found himself in Milan filming his first collection story. Tom started shooting for Anna Wintour at Vogue US in just three years, by 2000. He hasn’t turned back since. His devotion and love for his profession has attracted the industry’s most prestigious designers and companies, including Armani, Dolce Gabbana, Givenchy, Guerlain, Saint Laurent, and Tom Ford. So in this interview, we talked with Tom Munro about his significant experience in the field of fashion photography. Excerpts:

8 mins

Growing and Learning

Fashion Photography is fascinating, diverse, and complex. It not only represents and enhances clothing and accessories, but it also serves to immortalise and encapsulate the spirit of the moment. Explore the world of fashion photography with one of its shining stars, Partha Nair, a fashion photographer on his path to becoming a well-known artist. We believed it was about time to interview him because he has a fascinating history, a unique photographic style, and a wide portfolio.

5 mins

Making your own theory

Sensual, attractive, and enticing Pranoy Sarkar’s photographs provide a captivating insight into the glitzy world of Fashion Photography’. Pranoy has effectively established his own imprint in the market after many years of experience working with notable persons and stunning projects. We chatted with him about his journey into the fashion sector and his method of making stunning photos in order to bring the best and unique of art to the world’s attention. Excerpts:

5 mins

One step closer

Vansh, being a keen observer of life, attempted a variety of methods to help him discharge his thoughts. He recalls taking notes in school and clipping photos from newspapers to build collages, until one day he got his hands on his sister’s camera. And when he assisted her with several projects, he realised the comfort it provided him. It was unintentional, yet it felt like coming home. Though he first began honing his abilities with experiments, it wasn’t long before he was enrolling in photography classes to better understand the science behind the medium. Leaving behind the usual job paths that his friends took, discovering his adventure in photography provided hima sense of achievement on its own. So in this interview we had a talk with Vansh Virmani about his photography journey and his work flow. Excerpts:

6 mins

From fields to studios

Venu Rasuri got the knack of listening to his surroundings and observing things in its purest form through his father's regular travels to the rice fields. This foundation piqued his interest and led him towards a creative path. After graduating in Fine Arts - Photography from Hyderabad, he continued to improve his photography abilities with his first studio while finishing his schooling. Then he moved to Mumbai, the city of dreams, to pursue his ambition of being a photographer and to work with some of the industry's greatest photographers. He enjoys experimenting with various styles and approaches in order to depict sentiments and situations that are more than meets the eye. Every photograph must tell a distinct story/emotion, and this is what motivates him to get the desired outcome. Editorials in Elements Magazine (New York) and HUF Magazine (Europe) were a stepping stone for him in the fashion field of photography. He has experience in all aspects of visual communication, including editorials, campaigns, ads, in-store communication, and fine arts for portfolios and experimental photography. He looks forward to the difficulties offered to him every day in order to create and capture photos that are both refreshing and inspirational. So in this interview we spoke to Venu about his work, style and his process behind all the stunning images. Excerpts:

3 mins

How To Improve Your Fashion E-Commerce Content

When it comes to content, running a fashion e-commerce site can be extremely demanding. Customers today have higher expectations for what they want to see from their favourite brands and online clothing stores. This includes everything from product videos to packshot photography (in which the product is shown alone on a white background) to model and editorial content. We'll teach you how to optimise your product content in this article. This includes finding ways to cut costs, improving your live model photography production values, and taking better flat lay and ghost mannequin packshots. Any or all of these five tips can help brands make the most of the resources they use to create fashion content.

8 mins

COMPOSITION TIPS FOR BETTER FASHION PHOTOGRAPHY

The fashion business and the photography that goes with it are among the most glamorous in the world. We've created a few principles to help you keep everything in perspective as you attempt to make even the most basic fashion shoot interesting and exciting. In this scenario, compositional knowledge is critical. Is composition something that can be defined? A piece is defined as something that directs our visual attention inside a composition. It's also what gives a photograph's subject context in respect to everything else in the frame. Composition contributes to the creation of a narrative and draws the viewer's attention by providing visual balance, flow, and emphasis. It's an important aspect of fashion photography that may transform an ordinary shot into a piece of art. Wait a minute! It would be beneficial if the composition was accurate and unique. Here are some fashion photography tips that will make your photos stand out.

10 mins

THE IMPORTANCE OF LIGHT IN FASHION PHOTOGRAPHY

The lighting utilised to shoot a photograph is one of the most important parts of it. In fashion photography, \"light\" refers to the location of the light source, whether natural or artificial, in relation to your subject. The position and quality of the light may greatly affect the clarity, tone, and emotion of a completed shot. As a photographer, you may hone your skills by analysing how light bounces off your subject's edges, curves, and shadows to make the most of your available light.

9 mins

TIPS FOR Stunning Headshot PHOTOGRAPHY

Do you struggle to take good headshot photos? Are you interested in taking your headshot photography to the next level? You’ve arrived to the correct place. The most critical aspect of shooting a flawless headshot image is practise. However, with a lot of practise and some trial and error), you will learn how to take outstanding headshots. And we'll show you how in this article. We'll offer you lots of tips and examples, and by the end, you'll know how to shoot headshots like a pro.

5 mins

HOW TO START A PHOTOGRAPHY - STUDIO?

Define your cost to start The first stage is to determine whether you have the finances to launch a photography business. Professional photography is a costly industry. Significant investments are required. However, merely getting the best equipment will not make your photography studio the best in town. We estimated the cost of opening a photo studio by conducting interviews with photographers.

3 mins

How To Improve Your Street Fashion Photography

Street fashion photography is one of the most difficult, but also one of the most fun disciplines of photography. It is sometimes referred to as street photography, urban photography, or candid photography. It's all about the actual world; what individuals wear on a daily basis, their fashion sense.

4 mins

Read all stories from Asian Photography

Asian Photography Magazine Description:

Asian Photography, the flagship of SAP Media Worldwide Ltd., is the only premier Business to Consumer (B2C) photography magazine in India that caters to the art and science of photography with a persistent emphasis on photographic segment as well as talent. Since its inception 27 years ago, Asian Photography embodies the uniqueness of the Asian spirit and culture both in the professional as well as amateur sector of the growing population of photographic enthusiasts.

Bedsides the technical aspects of photography, it also motivates its readers to explore photography as an Art, as a hobby and as a culture. With the most comprehensive content, which has been appreciated by both the enthusiasts and the industry alike. Asian Photography truly represents the Asian Continent and with its Asia Pacific edition from Singapore, it is being distributed in entire Asia-Pacific region. The unrivalled success of the magazine lies in the unstinted patronage and support extended by the global majors like, NIKON, CANON, SONY, FUJIFILMS, EPSON, PANASONIC, OLYMPUS, TAMRON, PHOTOQUIP and other leading photographic players.