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In this issue

DIWALI IS ON… AND SO IS THE EXCITEMENT. But the market scenario is not as expected as many of the retailers and wholesalers all over India are reporting a sluggish demand during the festival season. The huge crowds which used to gather in all shopping areas and malls near to Diwali are nowhere seen and most of the retailers are expecting last minute shopping spree. Whether the buying just near to Diwali would help retailers and retail chains is still a question mark, but the experts believe that market will not be back on track very soon. It is also believed that the pace of shopping is not the same like some years back as during the EOS sale most of consumers fill up themselves with latest products and it is only during some special occasions like marriage or events that they feel to replenish the wardrobe once again. The trend of fast fashion is also attributing to the peak in shopping immediately before the festival season. In this issue you will have a wide perspective on a variety of topics like our cover story- An ode to the Denim Industry which has revolutionized the lives of the Gen-Next. The latest steps and innovations, trendsetters in the world of denim and an interesting consumer survey which reveals what would sell and what will not in denims. The survey highlights the look, fit, fabric, design, and the pattern of buying among consumers. You will also read the views and comments of famous brands like Spykar and Derby Jeans Community who highlighted their journey, growth and product categories for the Indian market. In trending fashion, you will read about how the Smart Casuals growing in terms of demand how the formal wear segment in India has seen a swift change with changing fashion.

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